Campaigns
Draft with Aura
Describe the campaign you want in your own words and get a draft back, ready to review and edit.
Starting a draft
On New campaign, choose Draft with Aura and describe what you want to send — the offer, roughly when it should go out, anything that matters. You don't need to phrase it carefully. “Weekend flash sale, 20% off all outerwear, send Friday morning” is plenty.
The assistant replies in the chat and builds the campaign in the preview beside it. You can keep talking to it — ask for punchier copy, a different image, a carousel instead of a single card, a different send time — and the preview updates as it goes.
What it decides, and what it doesn't
It chooses
- The channel — RCS, SMS or email, limited to what your brand is set up for and has a sender for.
- The message shape — a rich card, a carousel, plain text, or media on its own, based on what you're sending.
- The copy — matched to the voice of your recent campaigns, and deliberately not repeating a recent offer.
- An image from your asset library, preferring one that fits the layout and hasn't been used recently.
- The timing — one-off, scheduled, recurring, or triggered — kept inside your sending window and sending days.
It never
- Picks your audience. That's always yours to set, and the campaign can't be activated until you do.
- Sends anything. Everything it produces is a draft. You review it, finish it, and activate it yourself.
- Invents a link. If a message needs a URL and you haven't given one, it asks rather than guessing.
Creating the draft
When the preview looks right, click Create draft. The campaign is created in draft status and opens in the normal editor with everything filled in except the audience. From there it behaves like any other campaign — edit anything you like, add recipients, and activate when you're ready.
Anything it had to guess
If the assistant filled in something it wasn't sure about, it lists it under Worth confirming beside the preview — a send time it picked for you, a link it needs, a choice between two senders. Answer in the chat and it will revise.
Keep asking after it's created
The assistant doesn't disappear once the draft exists. On the campaign editor there's an Ask Aura button that opens the same conversation, now scoped to the campaign in front of you — “make the copy punchier”, “swap the image for something warmer”, “move this to Tuesday”.
Changes arrive as a before-and-after list with Apply and Discard. On an email campaign, a rewritten body is shown as the rendered email — flip between Before and After to read it as it will send, footer and all. Nothing is written until you apply it, and applying goes through the same save path as editing by hand — so autosave and validation behave exactly as they normally do. Edits you make yourself between questions are picked up automatically; the assistant always works from what's actually on screen.
Aura Offers campaigns
If you describe an always-on programme rather than a single send — “keep sending each customer our best offer” — the assistant builds an Aura Offers campaign instead: a catalog of offers, and a picker that chooses the right one per customer at the right moment.
It writes the offers, including the description and targeting note the picker reads at runtime, and a message for each. It does not set up coupon codes or store integration — those are real integration settings rather than creative choices, so the draft lands in the Aura Offers builder with the catalog filled in and those sections waiting for you.
Cost
Drafting uses Aura, and what it costs is shown on your Plan page alongside your other Aura usage. A typical drafting conversation costs a fraction of the campaign it produces. Each brand has a daily limit; if you reach it, drafting pauses until the next day.