Aura credits

Aura credits are the unit RCSync bills in. Your administrator allocates them to your brand, and everything that costs something draws them down from a single balance. Every cost figure in the app — campaign estimates, the live cost tally, the Aura usage card — is shown in credits.

• Message sends — charged when a campaign run is created, at the campaign's estimated cost. See Pricing & cost for how a message is priced.
• Replies — suggested-reply taps and inbound messages are billable, at the same tier the campaign paid to send. Link clicks are not.
• Aura features — drafting a campaign with Aura, Aura Offers picking an offer for a customer, describing an image you upload to the asset library, and generating your daily brief.

• Sidebar — your balance is always visible, and turns red if it goes negative.
• Credits page — your balance, what the last 30 days went on split by type, and a full statement of every charge and allocation.
• Campaign view — estimated cost before you activate, and a live tally once it's running.
• Analytics — cost across the campaigns you've selected.
• Plan page — your month-to-date Aura usage, alongside the package assigned to your brand and what it includes.

By default nothing stops when your balance reaches zero — campaigns keep sending, replies keep arriving, and Aura keeps working. Your balance simply goes negative, and a banner asks you to contact your administrator for more credits.

Your administrator can also set your brand so that a negative balance blocks new work. In that mode you can't activate a campaign that costs more than your remaining balance, and you can't start new Aura work while overdrawn. Anything already running keeps going, which means replies to a live campaign can still take you below zero.